Program

  • 24 April

    Workshop Day

  • 25 April

    Talks Day

  • 26 April

    Study Tour

    11:00
    REGISTRATION
    11:45
    OPENING
    12:00
    GAME "Acquaintance"
    13:00
    Vova Koval
    Structured Conversation Workshop
    This workshop is all about framework “Structured Conversation”, which gives more understanding on techniques and tools to be used when scoping solution/product under its main seven dimensions: users, interfaces, actions, data, controls, environment, and quality attributes. We’ll share both theory and practice during this workshop, as well as provide recommendations on its further successful and effective implementation.
    13:00
    Torsten J. Koerting
    "Facilitate within any room and environment - Guide your clients through the process and create the outcomes they want and need"
    Step up and transform yourself in becoming a Facilitator for any workshop and process

    In todays world the attention span and disruption is all over the place. To be in control of your workshop, process and any training room is crucial to make learning or fact creating processes a fun and insightful experience. Therefore facilitation skills are critical because they transform an entire room into an experience.

    This workshop will make you change and step up to the next facilitation level
    • Open every workshop or training in a powerful way and create a room of full energy and focus within 20 minutes, and get to know the 5 magic flipcharts and the fairy template 🙂
    • Take your experience, move away from the script if necessary, need less preparation and still teach and inspire your audience, create better outcomes by creating life changing moments and by controlling the room.
    • Take any data and situation and create exercise and challenges that will simulate the real world and create learnings that will never be forgotten
    • Handle any difficult situation in any room at any time elegantly, deal with objections and interruptions, stay in full control and create positive outcomes.
    • Debrief any situation, action or activity in a way that creates magic insights and aha moments to even the most resistant participants.

    Being a great facilitator will provide you with the ability to move away from the ordinary and create outstanding and memorable experiences with your client, participants and audience.

    Become a professionals that stands out and that will be remembered
    13:00
    Workshop 3
    13:00
    Oleh Svirskyi
    "From strategy to execution: how to set up right metrics"
    15:00
    COFFEE-BREAKE
    15:45
    Norma Lidia Acevedo Lopez
    "VORTEX the new innovation lifecycle"
    In this workshop we will have a quick overview of the innovation framework VORTEX. Yes, it was also new for me until April 2019 when Juergen Appelo present it. Based on Lean Startup and Design Thinking, it shows there are no separate, sequential steps in a continuous innovation approach. Instead, there are streams of activities that all swirl together in a dynamic-looking model.
    15:45
    Paweł Bochnowski
    Managing stakeholders: from villains to heroes
    17:45
    CLOSING OF DAY 1
    19:00
    Pre party with speaker (Premium ticket)
    Beer tour (Business ticket)
  • Analysis & Design
  • Expert Techniques
  • Product Management
  • Tomorrow's Professional
  • Ask Me Anything
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
11:00- 11:40
Denys Gobov
"Use Case VS User Story. Select requirement specification techniques"
Use Case and User Stories are the most popular requirements specification techniques. Both of them have advantages and disadvantages. In this talk, I will tell you about my experience in using these approaches (6 years with Use Cases, 5 years with User Stories): which was the first choice, how and why I have switched from one to another, which issues I have faced. We will speak about the factors which can help you to select the right technique for current or future projects.
11:45 - 12:30
Speaker 2
12:30 - 13:30
DINNER
13:30 - 14:15
Michael Rutledge
"The Comparative Value of Qual & Quant Metrics for Product Management"
Product leadership often requires developing the most compelling vision for a given area, balancing execution needs with demands from senior leaders to constantly innovate. To embody this duality, leaders must not stick in the operational weeds with incremental optimizations. Rather, she/he must balance the long term future horizons to ensure opportunities are not left to the side. The 3 horizon framework, originally developed by McKinsey strategists, provides a guideline for how leaders can think of this balance that must occur between small optimizations and long term vision. This balance is critical not only for product success but also to inspire and motivate teams.

We’ll review the importance of the 3 horizon framework and common pitfalls. We’ll also review best practices for product leaders and managers to apply this framework on a daily basis.
14:25 - 15:00
Grzegorz Lozinski
"Agility from the business and delivery perspective - who is agile and is not. "
15:05 - 15:40
Speaker 5
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Jared Gorai
Crossing the Chasm to the New Digital World
Digital is the future of business, and by extension the future of business analysis. It will alter the way in which corporations and businesses function and will blur the lines between the traditional business roles. In this presentation, Jared will explain how digital is an approach rather than a technology while explaining what it means to the future of the profession. He’ll demonstrate how practitioners need to augment their skills and specialize in specific technologies to remain relevant in the digital age. The convergence of technology, customer experience and domain knowledge puts the business analysis professional on their way across the chasm and into the digital world.
17:40 - 18:20
Speaker 6
18:25 - 19:00
Taras Zakharkiv
"Beyond Business Analysis: Enterprise Architecture as next battlefield"
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
11:00- 11:40
Speaker 1
11:45 - 12:30
Speaker 2
12:30 - 13:30
DINNER
13:30 - 14:15
Speaker 3
14:25 - 15:00
Roel Wieringa
"Tools for business model innovation"
True innovation is innovation of your business model. Today, this means that you also innovate your business ecosystem. By innovating your business model you change the role you play in your ecosystem, form alliances with new partners, take on new competitors or sail out in the blue ocean, to create a new ecosystem on your own, and you capture value from new customer segments. In this talk I present design techniques for innovating your business model at the ecosystem level.

Your business model should define your value proposition, define the stakeholder involved in producing this value, and define a profit model for the new value proposition. In an ecosystem approach this means making models that show what unique value is created, which stakeholders are involved in this, and how this creates revenue for all stakeholders. We show software to design and test models, to analyze them on financial sustainability and risk, and to assess and mitigate weakness in your ecosystem that could lead to fraud.
15:05 - 15:40
Irina Minoiu
From business canvas to 10 minutes winning pitch
A pitch is the 5 to 10 minutes opportunity window to ask for support: approval to organize an workshop, to visit a client, project resource allocation, contract a subject matter expert, spike in an agile development. The art of pitching goes beyond start-up fund raising, or wining a big contract. Pitching is in the job description of the BA and should be done well. For example, when a BA is presenting a solution approach to a client she/he is making a pitch. The pitch summarize the summary of an entire business plan: a whole universe condensed in a couple of minutes. From need/pain point to idea, value canvas proposition,business canvas, story board to a wining pitch: just putting together the tools of the BA trade.
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Jared Gorai
Crossing the Chasm to the New Digital World
Digital is the future of business, and by extension the future of business analysis. It will alter the way in which corporations and businesses function and will blur the lines between the traditional business roles. In this presentation, Jared will explain how digital is an approach rather than a technology while explaining what it means to the future of the profession. He’ll demonstrate how practitioners need to augment their skills and specialize in specific technologies to remain relevant in the digital age. The convergence of technology, customer experience and domain knowledge puts the business analysis professional on their way across the chasm and into the digital world.
17:40 - 18:20
Andrei Kuryan
"TRIZ-based Navigator 2.0 for Business Models"
Based on the analysis of 150+ innovative business models we restore initial business problems which were solved in those cases. This approach allows us to represent business models as solutions of specific business problem and develop knowledge base to solve new business problems.
18:25 - 19:00
Speaker 7
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Torsten J. Koerting
"Transformational Leadership - the key skills and behaviours to drive and support organisational change"
You need to lead yourself to be able to lead others. This keynote will set the stage for the entire conference / and this particular day.

Core Elements are:
  • What are the core areas why and where the world is changing
  • Why it is important to keep up with that pace
  • What are core elements and how to achieve them:
    • How do i establish rapport and trust in an instance
    • How to embrace the energy of todays leaders and your very special role models and make it my own in every situation
    • How to be present in your role in almost every situation
    • How to reflect my personal blueprint / baseline (Value System, Beliefs, Needs) and my personal concept of living, to change my mind-set and attitude, how i deal with myself and others in a meaningful and empathic way
    • Understand which Leadership type you are ... Clueless, certified / structured, Manager, Leader, Host and which behaviour will take you to the next level
    • How to create a powerful self-confidence to conquer every situation given
    • Learn the 5 principles how to transform a team of champions into a championship team and win on every given performance
    • Understand what it takes to guide, lead and inspire a champion team, so that i will perform to its full potential and deliver on its expectations

This keynote will not just present on these topics, but will make people and participants feel the diference and the powerful debriefing will stabilize the learnings to be taken into everybody's personal and business life and into their communities.
11:00- 11:40
Speaker 1
11:45 - 12:30
Speaker 2
12:30 - 13:30
DINNER
13:30 - 14:15
Speaker 3
14:25 - 15:00
15:05 - 15:40
Pavlo Kuznyetsov
Replacing marketers with algorithms
At the moment when the largest fashion e-commerce in Europe, Zalando, changed a marketing strategy towards complete automation and let go 250 marketers, Pavlo joined the team to build ML-powered marketing technologies. On the talk, he will showcase some real examples of how automation products are replacing designers and marketing experts and how such products are implemented in real life. He will also give advice on which skills to polish to stay relevant, and how to take part in building products that could automate your work. Pavlo will shed light on the "zero retention approach" - a new wave of products that doesn't require a human touch or guidance and the way of measuring the usage and value of such tools.
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Keynote speaker 4
17:40 - 18:20
Oleh Svirskyi
"How to deal with Metrics as Product Managers"
18:25 - 19:00
Speaker 7
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Torsten J. Koerting
"Transformational Leadership - the key skills and behaviours to drive and support organisational change"
You need to lead yourself to be able to lead others. This keynote will set the stage for the entire conference / and this particular day.

Core Elements are:
  • What are the core areas why and where the world is changing
  • Why it is important to keep up with that pace
  • What are core elements and how to achieve them:
    • How do i establish rapport and trust in an instance
    • How to embrace the energy of todays leaders and your very special role models and make it my own in every situation
    • How to be present in your role in almost every situation
    • How to reflect my personal blueprint / baseline (Value System, Beliefs, Needs) and my personal concept of living, to change my mind-set and attitude, how i deal with myself and others in a meaningful and empathic way
    • Understand which Leadership type you are ... Clueless, certified / structured, Manager, Leader, Host and which behaviour will take you to the next level
    • How to create a powerful self-confidence to conquer every situation given
    • Learn the 5 principles how to transform a team of champions into a championship team and win on every given performance
    • Understand what it takes to guide, lead and inspire a champion team, so that i will perform to its full potential and deliver on its expectations

This keynote will not just present on these topics, but will make people and participants feel the diference and the powerful debriefing will stabilize the learnings to be taken into everybody's personal and business life and into their communities.
11:00- 11:40
Stefan Bossuwé
"An Introduction to #HolisticBusinessAnalysis"
"Holism' originates from the Greek word 'holos' (= 'all', 'whole', ‘entire’) and is the concept that systems (physical, biological, social, economic ...) are to be viewed as wholes, not just as a collection of its parts.
Business Analysts are very often absorbed by their work on solutions, customer journeys, business processes ... all initiatives with a certain level of impact on the whole organisation.
Holistic Business Analysis requires you to look at an organisation as a whole and not only as a collection of employees, business domains, customers, processes, systems, change initiatives, etc...
The speaker will introduce you into the world of Holistic Business Analysis, including the different organisational levels on which it can contribute, the various types of requirements/stakeholders/scope ... and how all of these are related.
The presentation will:
-invite you to see the BA profession beyond the tasks and techniques;
-invite you to see your organisation as a whole as well as a collection of its parts;
-introduce you to concepts & techniques essential to Holistic Business Analysis."
11:45 - 12:30
Speaker 2
12:30 - 13:30
DINNER
13:30 - 14:15
Rainer Wendt
"An Authority vs In Authority - Better having a sharp Business Analysis Skill than being in the role of a Business Analyst "
How valuable and attractive are new skills like "Business Analysis"?
Job advertisements often ask for very special roles such as "Online Product Manager (m/f/d)" or "Business Developer (m/f/x)". The fact that these roles often have large overlaps in their skill requirements is not always clear to HR managers or interested parties. Thus, suitable employees are not found or employees are not aware of suitable vacancies.
Rainer Wendt uses a business analysis skills catalogue to show how versatile these skills can be in a company and how many roles can be successfully filled with them. A rethink of skill orientation in recruiting can open up new perspectives for both recruiters and applicants.
14:25 - 15:00
15:05 - 15:40
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Keynote speaker 4
17:40 - 18:20
Birgit Koerting
"Factor X - The Future is female. Pain or Gain? A guide to embrace and accelerate diversity in your daily business."
This workshop will provide deep insights into how to create a sustainable ecosystem for a diverse business environment.

Participants will learn about …
  • the obstacles that prevent diversity to grow;
  • what diversity really is and what it requires;
  • the challenges (pains) of working in a diverse environment;
  • the benefits it brings into every career, team, project and organization (gains).

They will understand what gender specific stereotypes as well as their individual beliefs about them-selves and others drive or prevent success in a diverse VUCA world.

All participants will interactively receive valuable insights and concrete guidance about how to trust, access and boost their power and mind resources and how to effectively combine them with their in-tuition. And how to manage their unconscious behavior and strategies.

After this workshop, participants will have experienced a set of tools and activities which will make them stronger and more relaxed whenever they face a “different” person or situation and even more embrace diversity in their daily business.
18:25 - 19:00
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Torsten J. Koerting
"Transformational Leadership - the key skills and behaviours to drive and support organisational change"
You need to lead yourself to be able to lead others. This keynote will set the stage for the entire conference / and this particular day.

Core Elements are:
  • What are the core areas why and where the world is changing
  • Why it is important to keep up with that pace
  • What are core elements and how to achieve them:
    • How do i establish rapport and trust in an instance
    • How to embrace the energy of todays leaders and your very special role models and make it my own in every situation
    • How to be present in your role in almost every situation
    • How to reflect my personal blueprint / baseline (Value System, Beliefs, Needs) and my personal concept of living, to change my mind-set and attitude, how i deal with myself and others in a meaningful and empathic way
    • Understand which Leadership type you are ... Clueless, certified / structured, Manager, Leader, Host and which behaviour will take you to the next level
    • How to create a powerful self-confidence to conquer every situation given
    • Learn the 5 principles how to transform a team of champions into a championship team and win on every given performance
    • Understand what it takes to guide, lead and inspire a champion team, so that i will perform to its full potential and deliver on its expectations

This keynote will not just present on these topics, but will make people and participants feel the diference and the powerful debriefing will stabilize the learnings to be taken into everybody's personal and business life and into their communities.
11:00- 11:40
11:45 - 12:30
Speaker 2
12:30 - 13:30
DINNER
13:30 - 14:15
PANEL DISCUSSION
14:25 - 15:00
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
15:05 - 15:40
Speaker 5
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Keynote speaker 4
17:40 - 18:20
PANEL DISCUSSION
18:25 - 19:00
Speaker 7
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
    09:30
    Breakfast with speakers
    11:00
    First company
    12:30
    Second company
    14:00
    Self-presentation and coffee break
    15:30
    Third company
    16:45
    Finish