Program

  • 24 April

    Workshop Day

  • 25 April

    Talks Day

  • 26 April

    Study Tour

    11:00
    REGISTRATION
    11:45
    OPENING
    12:00
    GAME "Acquaintance"
    13:00
    Vova Koval
    Structured Conversation Workshop
    This workshop is all about framework “Structured Conversation”, which gives more understanding on techniques and tools to be used when scoping solution/product under its main seven dimensions: users, interfaces, actions, data, controls, environment, and quality attributes. We’ll share both theory and practice during this workshop, as well as provide recommendations on its further successful and effective implementation.
    13:00
    Torsten J. Koerting
    "Facilitate within any room and environment - Guide your clients through the process and create the outcomes they want and need"
    Step up and transform yourself in becoming a Facilitator for any workshop and process

    In todays world the attention span and disruption is all over the place. To be in control of your workshop, process and any training room is crucial to make learning or fact creating processes a fun and insightful experience. Therefore facilitation skills are critical because they transform an entire room into an experience.

    This workshop will make you change and step up to the next facilitation level
    • Open every workshop or training in a powerful way and create a room of full energy and focus within 20 minutes, and get to know the 5 magic flipcharts and the fairy template 🙂
    • Take your experience, move away from the script if necessary, need less preparation and still teach and inspire your audience, create better outcomes by creating life changing moments and by controlling the room.
    • Take any data and situation and create exercise and challenges that will simulate the real world and create learnings that will never be forgotten
    • Handle any difficult situation in any room at any time elegantly, deal with objections and interruptions, stay in full control and create positive outcomes.
    • Debrief any situation, action or activity in a way that creates magic insights and aha moments to even the most resistant participants.

    Being a great facilitator will provide you with the ability to move away from the ordinary and create outstanding and memorable experiences with your client, participants and audience.

    Become a professionals that stands out and that will be remembered
    13:00
    Oleh Svirskyi
    "From strategy to execution: how to set up right metrics"
    This hands-on workshop will help participants better understand relations between the goals of the company and the metrics of the product. After the workshop you will know how to use different metrics frameworks in practice.

    During the workshop we'll cover the following items:
    • OKRs as a goal-setting framework;
    • North star metric definition and identification;
    • Main metrics frameworks (funnels, Pirate, Heart, Mixpanel, others);
    • Practical task which combine work on high-level and granular metrics.
    13:00
    Artem Bykovets
    "Systems modeling as a tool of systems thinking (causal cycle diagram)"
    You are going to:
    • Overview causal loop diagrams instrument
    • Use it to analyse how forced increase of team’s velocity, amount of backlogs, number of product owners and some other parameters can affect the system
    • Come up with conclusions how, when and for what we can use this instrument.
    13:00
    Jaka Oman
    "Canvas Digital Solution Design «with the help of the LEGO® SERIOUS PLAY® methodology "
    Digital Solution Design Canvas: Using the Innovative LEGO® SERIOUS PLAY® Methodology The number of digital solutions and apps is growing exponentially. More and more people want to have their own apps or digital solutions.
    This presentation will present a tool and associated methodology, which is time efficient, money saving and proven on real projects. It was designed to help its users to combine creative ideas, new technologies and approaches – such as (AI, ML, UX, IOT, RPA) and create a unique, valuable, usable and sticky solution that will fit the needs of different types of users (personas). The “Digital Solution Design Canvas” uses the LEGO® SERIOUS PLAY® method and this empowers the users to easily innovate ideas, incorporate ultimate technologies, rethink customer experience and support their business decision making about further development.
    The presentation will focus on fundamentals of LSP method on the one hand and highlight the potential of IIBA BA CCM – that will lead us from customer NEEDS to customer VALUE and EXPERIENCE – on the other hand.
    15:00
    COFFEE-BREAKE
    15:45
    Norma Lidia Acevedo Lopez
    "VORTEX the new innovation lifecycle"
    In this workshop we will have a quick overview of the innovation framework VORTEX. Yes, it was also new for me until April 2019 when Juergen Appelo present it. Based on Lean Startup and Design Thinking, it shows there are no separate, sequential steps in a continuous innovation approach. Instead, there are streams of activities that all swirl together in a dynamic-looking model.
    15:45
    Victoria Cupet
    "Win the Certification Game!"
    Did you ever wonder if it is worth time and effort to get certified?

    Certifications available for Business Analysts, Product Owners, and other IT professionals are countless. Having a globally recognized credential increases one's professional credibility and reputation. It offers better chances to get a promotion, to find the desired job or more interesting project.

    Although there are many benefits only a few practitioners choose to sit for the exam. Among those courageous many professionals fail to pass it from the first attempt. Why is this happening?

    During this workshop, you will find out the real reasons behind the decision to go or not for the exam. You will learn to recognize hidden triggers that stop your progress and how to overcome them.

    Victoria Cupet will present a proven system to pass a certification exam from the first try! It guarantees an efficient preparation process, as well as a stress-free exam experience.

    Are you ready for success?
    15:45
    Paweł Bochnowski
    "Managing stakeholders: from villains to heroes"
    15:45
    Chris Rourke
    "A Practical Introduction to User Experience and User-Centred Design for BAs"
    This interactive and hands-on workshop will cover the user-centred design process, highlighting the activities that user experience professionals conduct to enhance the usability and user experience of the products, systems and services. BAs increasingly work alongside user researchers and UX professionals to integrate user requirements for complex projects.

    The course will also explore the areas where there is typically co-ordination between user researchers or designers with business analysts, and cover strategies for enhancing this working relationship.

    The workshop will cover the fundamentals of usability, user experience and the User Centred Design (UCD) process:
    - Applying usability & UX principles from the earliest project stages through to final evaluation
    - Researching and documenting the context of use through user observation, interviews, personas, scenarios, and customer journey maps.
    - Specifying user needs and requirements and their key role in the UCD process
    - Designing solutions: interface design, usability guidelines and core design principles with examples from several different industries
    - Information architecture: goals and methods to improve the findability of content
    - Digital accessibility: resources and methods for inclusive design
    - Usability testing and evaluation: an overview on usability testing and other evaluations
    - Bringing it all together – the role of UX Strategy
    15:45
    Jaka Oman
    "Canvas Digital Solution Design «with the help of the LEGO® SERIOUS PLAY® methodology "
    Digital Solution Design Canvas: Using the Innovative LEGO® SERIOUS PLAY® Methodology The number of digital solutions and apps is growing exponentially. More and more people want to have their own apps or digital solutions.
    This presentation will present a tool and associated methodology, which is time efficient, money saving and proven on real projects. It was designed to help its users to combine creative ideas, new technologies and approaches – such as (AI, ML, UX, IOT, RPA) and create a unique, valuable, usable and sticky solution that will fit the needs of different types of users (personas). The “Digital Solution Design Canvas” uses the LEGO® SERIOUS PLAY® method and this empowers the users to easily innovate ideas, incorporate ultimate technologies, rethink customer experience and support their business decision making about further development.
    The presentation will focus on fundamentals of LSP method on the one hand and highlight the potential of IIBA BA CCM – that will lead us from customer NEEDS to customer VALUE and EXPERIENCE – on the other hand.
    17:45
    CLOSING OF DAY 1
    19:00
    Pre party with speaker (Premium ticket)
    Beer tour (Business ticket)
  • Analysis & Design
  • Expert Techniques
  • Product Management
  • Tomorrow's Professional
  • Ask Me Anything
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
11:00- 11:40
Torsten J. Koerting
"Transformational Leadership - the key skills and behaviours to drive and support organisational change"
You need to lead yourself to be able to lead others. This keynote will set the stage for the entire conference / and this particular day.

Core Elements are:
  • What are the core areas why and where the world is changing
  • Why it is important to keep up with that pace
  • What are core elements and how to achieve them:
    • How do i establish rapport and trust in an instance
    • How to embrace the energy of todays leaders and your very special role models and make it my own in every situation
    • How to be present in your role in almost every situation
    • How to reflect my personal blueprint / baseline (Value System, Beliefs, Needs) and my personal concept of living, to change my mind-set and attitude, how i deal with myself and others in a meaningful and empathic way
    • Understand which Leadership type you are ... Clueless, certified / structured, Manager, Leader, Host and which behaviour will take you to the next level
    • How to create a powerful self-confidence to conquer every situation given
    • Learn the 5 principles how to transform a team of champions into a championship team and win on every given performance
    • Understand what it takes to guide, lead and inspire a champion team, so that i will perform to its full potential and deliver on its expectations

This keynote will not just present on these topics, but will make people and participants feel the diference and the powerful debriefing will stabilize the learnings to be taken into everybody's personal and business life and into their communities.
11:45- 12:30
Denys Gobov
"Use Case VS User Story. Select requirement specification techniques"
Use Case and User Stories are the most popular requirements specification techniques. Both of them have advantages and disadvantages. In this talk, I will tell you about my experience in using these approaches (6 years with Use Cases, 5 years with User Stories): which was the first choice, how and why I have switched from one to another, which issues I have faced. We will speak about the factors which can help you to select the right technique for current or future projects.
12:30 - 13:30
DINNER
13:30 - 14:15
Andrej Gustin
"Canvas Digital Solution Design «with the help of the LEGO® SERIOUS PLAY® methodology"
Digital Solution Design Canvas: Using the Innovative LEGO® SERIOUS PLAY® Methodology The number of digital solutions and apps is growing exponentially. More and more people want to have their own apps or digital solutions.
This presentation will present a tool and associated methodology, which is time efficient, money saving and proven on real projects. It was designed to help its users to combine creative ideas, new technologies and approaches – such as (AI, ML, UX, IOT, RPA) and create a unique, valuable, usable and sticky solution that will fit the needs of different types of users (personas). The “Digital Solution Design Canvas” uses the LEGO® SERIOUS PLAY® method and this empowers the users to easily innovate ideas, incorporate ultimate technologies, rethink customer experience and support their business decision making about further development.
The presentation will focus on fundamentals of LSP method on the one hand and highlight the potential of IIBA BA CCM – that will lead us from customer NEEDS to customer VALUE and EXPERIENCE – on the other hand.
Jaka Oman
"Canvas Digital Solution Design «with the help of the LEGO® SERIOUS PLAY® methodology "
Digital Solution Design Canvas: Using the Innovative LEGO® SERIOUS PLAY® Methodology The number of digital solutions and apps is growing exponentially. More and more people want to have their own apps or digital solutions.
This presentation will present a tool and associated methodology, which is time efficient, money saving and proven on real projects. It was designed to help its users to combine creative ideas, new technologies and approaches – such as (AI, ML, UX, IOT, RPA) and create a unique, valuable, usable and sticky solution that will fit the needs of different types of users (personas). The “Digital Solution Design Canvas” uses the LEGO® SERIOUS PLAY® method and this empowers the users to easily innovate ideas, incorporate ultimate technologies, rethink customer experience and support their business decision making about further development.
The presentation will focus on fundamentals of LSP method on the one hand and highlight the potential of IIBA BA CCM – that will lead us from customer NEEDS to customer VALUE and EXPERIENCE – on the other hand.
14:25 - 15:00
Anna Dombrovskaya
"Required BA competencies for solution design projects with the high level of uncertainty"
I would like to speak about particularities of solution design projects, but also would like to cover a bit of theory about solution design approach:
  • The difference between solution design and discovery
  • Selling of the solution design project
  • Constant expectation management and highlighting the risks
  • Setting the limitations
  • Splitting scope for so-called regions - areas
  • Building the set of assumptions and hypothesis
  • Assumption validation

But I would like to highlight the main challenge of such projects and more over competencies of the BA that will allow to overcome those challenge (the real examples of two my solution design projects would be used)

Main challenge:
- Super high level of uncertainty (not clear where to move and what to do, even for client)

Competencies (probably I will add something to this list during the preparation):
  • Self-organization - ability find the direction where to move, to set task for yourself and understand the priorities
  • Flexible thinking - ability to change opinion based on the fact
  • Active Learning - ability to learn quickly, and ability to find the right information in the common noise
  • Adaptability - ability to adapt quickly to the new inputs and situation
  • Effective communication - ability to communicate the right information in the right moment
  • Expectations and Risk management - ability to raise red flag to the client and team
  • Persistence and resistance - ability to work in the chaos and achieve project goals
  • Creativity - ability to think out and actually suggest the required solution within the current limitations

Main characteristic and main thesis - ability to put client interests first, but remember about contractual terms
15:05 - 15:40
Iurii Gomon
"Experience of implementing formal business analysis planning in ongoing project"
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Jared Gorai
Crossing the Chasm to the New Digital World
Digital is the future of business, and by extension the future of business analysis. It will alter the way in which corporations and businesses function and will blur the lines between the traditional business roles. In this presentation, Jared will explain how digital is an approach rather than a technology while explaining what it means to the future of the profession. He’ll demonstrate how practitioners need to augment their skills and specialize in specific technologies to remain relevant in the digital age. The convergence of technology, customer experience and domain knowledge puts the business analysis professional on their way across the chasm and into the digital world.
17:40 - 18:20
Taras Zakharkiv
"Beyond Business Analysis: Enterprise Architecture as next battlefield"
18:25 - 19:00
Kristina Erofeeva
"Come to the dark side and have a cookie. How to leverage benefits in both cases: you are eighter in-house or outsorce Analyst. "
I have been working as an in-house analyst in the bank and did same from the outside contracting company. Both options have pros and cons and only on the attitude and focus you can get best from any of the options.
In the talk I will summarize experience and provide recomentations for both younger analysts that start their career and decide what suits them best and analysts on leading roles that interact with BAs from both groups.
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
11:00- 11:40
Torsten J. Koerting
"Transformational Leadership - the key skills and behaviours to drive and support organisational change"
You need to lead yourself to be able to lead others. This keynote will set the stage for the entire conference / and this particular day.

Core Elements are:
  • What are the core areas why and where the world is changing
  • Why it is important to keep up with that pace
  • What are core elements and how to achieve them:
    • How do i establish rapport and trust in an instance
    • How to embrace the energy of todays leaders and your very special role models and make it my own in every situation
    • How to be present in your role in almost every situation
    • How to reflect my personal blueprint / baseline (Value System, Beliefs, Needs) and my personal concept of living, to change my mind-set and attitude, how i deal with myself and others in a meaningful and empathic way
    • Understand which Leadership type you are ... Clueless, certified / structured, Manager, Leader, Host and which behaviour will take you to the next level
    • How to create a powerful self-confidence to conquer every situation given
    • Learn the 5 principles how to transform a team of champions into a championship team and win on every given performance
    • Understand what it takes to guide, lead and inspire a champion team, so that i will perform to its full potential and deliver on its expectations

This keynote will not just present on these topics, but will make people and participants feel the diference and the powerful debriefing will stabilize the learnings to be taken into everybody's personal and business life and into their communities.
11:45 - 12:30
Speaker
12:30 - 13:30
DINNER
13:30 - 14:15
Orest Tatomyr
"BA KPI's how to measure your succeess/failure"
The talk will cover BA KPI's and why they matter.

I will explain why simple metrics like 2 sprints backlog and have a nice feedback from customer is not enough for your project success. Where to find inspirations and new areas that need your BA's attention
14:25 - 15:00
Oleg Ramanovich
"Specification requires prototype, but the designer is not detected"
How to work as analyst without a designer. FAQ
15:05 - 15:40
Irina Minoiu
From business canvas to 10 minutes winning pitch
A pitch is the 5 to 10 minutes opportunity window to ask for support: approval to organize an workshop, to visit a client, project resource allocation, contract a subject matter expert, spike in an agile development. The art of pitching goes beyond start-up fund raising, or wining a big contract. Pitching is in the job description of the BA and should be done well. For example, when a BA is presenting a solution approach to a client she/he is making a pitch. The pitch summarize the summary of an entire business plan: a whole universe condensed in a couple of minutes. From need/pain point to idea, value canvas proposition,business canvas, story board to a wining pitch: just putting together the tools of the BA trade.
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Jared Gorai
Crossing the Chasm to the New Digital World
Digital is the future of business, and by extension the future of business analysis. It will alter the way in which corporations and businesses function and will blur the lines between the traditional business roles. In this presentation, Jared will explain how digital is an approach rather than a technology while explaining what it means to the future of the profession. He’ll demonstrate how practitioners need to augment their skills and specialize in specific technologies to remain relevant in the digital age. The convergence of technology, customer experience and domain knowledge puts the business analysis professional on their way across the chasm and into the digital world.
17:40 - 18:20
Andrei Kuryan
"TRIZ-based Navigator 2.0 for Business Models"
Based on the analysis of 150+ innovative business models we restore initial business problems which were solved in those cases. This approach allows us to represent business models as solutions of specific business problem and develop knowledge base to solve new business problems.
18:25 - 19:00
Alexey Skorikov
"Large-scale software product requirements management with JIRA and Confluence"
Value:
PM and BA learn how to use JIRA and Confluence to organize requirements management for large-scale product development in a 1000+ company.

Thesis:
- JIRA & Confluence viewed as Tickets+Wiki
- Main entities in JIRA and their relationships
- JIRA and Confluence integration
- Case: 20 teams, 25 components, collaboration on requirements
- Creating logical entities in JIRA for structuring complex requirements
- Using Confluence for managing detailed requirements with ease
- Centralized company board for tracking product features
- Risks of third-party plugins, vendor lock"
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
11:00- 11:40
Torsten J. Koerting
"Transformational Leadership - the key skills and behaviours to drive and support organisational change"
You need to lead yourself to be able to lead others. This keynote will set the stage for the entire conference / and this particular day.

Core Elements are:
  • What are the core areas why and where the world is changing
  • Why it is important to keep up with that pace
  • What are core elements and how to achieve them:
    • How do i establish rapport and trust in an instance
    • How to embrace the energy of todays leaders and your very special role models and make it my own in every situation
    • How to be present in your role in almost every situation
    • How to reflect my personal blueprint / baseline (Value System, Beliefs, Needs) and my personal concept of living, to change my mind-set and attitude, how i deal with myself and others in a meaningful and empathic way
    • Understand which Leadership type you are ... Clueless, certified / structured, Manager, Leader, Host and which behaviour will take you to the next level
    • How to create a powerful self-confidence to conquer every situation given
    • Learn the 5 principles how to transform a team of champions into a championship team and win on every given performance
    • Understand what it takes to guide, lead and inspire a champion team, so that i will perform to its full potential and deliver on its expectations

This keynote will not just present on these topics, but will make people and participants feel the diference and the powerful debriefing will stabilize the learnings to be taken into everybody's personal and business life and into their communities.
11:45 - 12:30
Slava Gagan
"Product Management for an Enterprise"
"Product Management for an Enterprise" - Implementation of enterprise products is different from building for end users in a number of ways. It needs to be tailored to a specific organisational context with its budgeting cycles, governance structures and overarching strategy. This talk will explore similarities and differences between building for individuals and building for companies.

  • Defining value beyond software
  • Organisational change management
  • Prioritisation when customers and users are different groups
  • Working within funding and governance constraints
  • Overcoming BRD/FSD inertia
12:30 - 13:30
DINNER
13:30 - 14:15
Oksana Krykun
"Business Models Innovations "
I will talk about different business models in the world and how to innovate on those.
14:25 - 15:00
Sasha Reminnyi
"Money or idea, or why outsourcing companies struggle when trying to create own products."
15:05 - 15:40
Pavlo Kuznyetsov
Replacing marketers with algorithms
At the moment when the largest fashion e-commerce in Europe, Zalando, changed a marketing strategy towards complete automation and let go 250 marketers, Pavlo joined the team to build ML-powered marketing technologies. On the talk, he will showcase some real examples of how automation products are replacing designers and marketing experts and how such products are implemented in real life. He will also give advice on which skills to polish to stay relevant, and how to take part in building products that could automate your work. Pavlo will shed light on the "zero retention approach" - a new wave of products that doesn't require a human touch or guidance and the way of measuring the usage and value of such tools.
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Jared Gorai
Crossing the Chasm to the New Digital World
Digital is the future of business, and by extension the future of business analysis. It will alter the way in which corporations and businesses function and will blur the lines between the traditional business roles. In this presentation, Jared will explain how digital is an approach rather than a technology while explaining what it means to the future of the profession. He’ll demonstrate how practitioners need to augment their skills and specialize in specific technologies to remain relevant in the digital age. The convergence of technology, customer experience and domain knowledge puts the business analysis professional on their way across the chasm and into the digital world.
17:40 - 18:20
Michael Rutledge
"Using the 3 Horizon Model of Innovation to Manage Your Product"
Product leadership often requires developing the most compelling vision for a given area, balancing execution needs with demands from senior leaders to constantly innovate. To embody this duality, leaders must not stick in the operational weeds with incremental optimizations. Rather, she/he must balance the long term future horizons to ensure opportunities are not left to the side. The 3 horizon framework, originally developed by McKinsey strategists, provides a guideline for how leaders can think of this balance that must occur between small optimizations and long term vision. This balance is critical not only for product success but also to inspire and motivate teams.

We’ll review the importance of the 3 horizon framework and common pitfalls. We’ll also review best practices for product leaders and managers to apply this framework on a daily basis.
18:25 - 19:00
Oleh Svirskyi
"How to deal with Metrics as Product Managers"
I often hear the question from product people: ""What metrics should I track in the product?"". And the correct answer is always the same: ""It depends""🙂

So in this speech I will tell about the factors that impact your work with metrics and will answer the questions:
  • What are the relations between the product vision, strategy, goals and metrics?
  • How to define key metrics for different stages of the product life cycle?
  • What are the main metrics frameworks?
  • Some tips and pitfalls to avoid.
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
11:00- 11:40
Torsten J. Koerting
"Transformational Leadership - the key skills and behaviours to drive and support organisational change"
You need to lead yourself to be able to lead others. This keynote will set the stage for the entire conference / and this particular day.

Core Elements are:
  • What are the core areas why and where the world is changing
  • Why it is important to keep up with that pace
  • What are core elements and how to achieve them:
    • How do i establish rapport and trust in an instance
    • How to embrace the energy of todays leaders and your very special role models and make it my own in every situation
    • How to be present in your role in almost every situation
    • How to reflect my personal blueprint / baseline (Value System, Beliefs, Needs) and my personal concept of living, to change my mind-set and attitude, how i deal with myself and others in a meaningful and empathic way
    • Understand which Leadership type you are ... Clueless, certified / structured, Manager, Leader, Host and which behaviour will take you to the next level
    • How to create a powerful self-confidence to conquer every situation given
    • Learn the 5 principles how to transform a team of champions into a championship team and win on every given performance
    • Understand what it takes to guide, lead and inspire a champion team, so that i will perform to its full potential and deliver on its expectations

This keynote will not just present on these topics, but will make people and participants feel the diference and the powerful debriefing will stabilize the learnings to be taken into everybody's personal and business life and into their communities.
11:45 - 12:30
Speaker
12:30 - 13:30
DINNER
13:30 - 14:15
Stefan Bossuwé
"An Introduction to #HolisticBusinessAnalysis"
"Holism' originates from the Greek word 'holos' (= 'all', 'whole', ‘entire’) and is the concept that systems (physical, biological, social, economic ...) are to be viewed as wholes, not just as a collection of its parts.
Business Analysts are very often absorbed by their work on solutions, customer journeys, business processes ... all initiatives with a certain level of impact on the whole organisation.
Holistic Business Analysis requires you to look at an organisation as a whole and not only as a collection of employees, business domains, customers, processes, systems, change initiatives, etc...
The speaker will introduce you into the world of Holistic Business Analysis, including the different organisational levels on which it can contribute, the various types of requirements/stakeholders/scope ... and how all of these are related.
The presentation will:
-invite you to see the BA profession beyond the tasks and techniques;
-invite you to see your organisation as a whole as well as a collection of its parts;
-introduce you to concepts & techniques essential to Holistic Business Analysis."
14:25 - 15:00
Vyacheslav Pankratov
Vyacheslav has been conducting training for adults for over 12 years and during this time he has heard different motives why people decide to learn and hundreds of reasons why they give up on it.

Watching people learning in different states he has implemented several tests which show if a person is ready to learn, whether they have got required strength and, what’s most important, if learning and development are the priorities for them in the moment.

Looking back on studies of psychologists from related fields Vyacheslav believes he has come up with the set of constructive and non-constructive motives which lead students to learning and help them gain expertise.

During the presentation you will discuss what can be “for” and “against” reasons to start learning at the point where you currently are. You will also talk a bit about energy and where it vanishes to at some point. He will be speaking about the balance and acceptable deviations between work and leisure.

Slavik's great aim is to add an important factor to your algorithm of making a decision to learn which is your resources and ability to do so. That’s the key factor that affects the experience you gain and your possibility of completing the chosen course.
15:05 - 15:40
Bart Hoitink
"Core Qualities versus Allergies"
This is based on the Core Quadrant model of Daniel Ofman.

In an interactive workshop participants will discover their personal core qualities and pitfalls, and why an allergy for the behaviour of certain people actually can be turned into a challenge. It helps to improve a better understanding and appreciation of individuals, and increases team effectiveness.
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Jared Gorai
Crossing the Chasm to the New Digital World
Digital is the future of business, and by extension the future of business analysis. It will alter the way in which corporations and businesses function and will blur the lines between the traditional business roles. In this presentation, Jared will explain how digital is an approach rather than a technology while explaining what it means to the future of the profession. He’ll demonstrate how practitioners need to augment their skills and specialize in specific technologies to remain relevant in the digital age. The convergence of technology, customer experience and domain knowledge puts the business analysis professional on their way across the chasm and into the digital world.
17:40 - 18:20
Birgit Koerting
"Factor X - The Future is female. Pain or Gain? A guide to embrace and accelerate diversity in your daily business."
This workshop will provide deep insights into how to create a sustainable ecosystem for a diverse business environment.

Participants will learn about …
  • the obstacles that prevent diversity to grow;
  • what diversity really is and what it requires;
  • the challenges (pains) of working in a diverse environment;
  • the benefits it brings into every career, team, project and organization (gains).

They will understand what gender specific stereotypes as well as their individual beliefs about them-selves and others drive or prevent success in a diverse VUCA world.

All participants will interactively receive valuable insights and concrete guidance about how to trust, access and boost their power and mind resources and how to effectively combine them with their in-tuition. And how to manage their unconscious behavior and strategies.

After this workshop, participants will have experienced a set of tools and activities which will make them stronger and more relaxed whenever they face a “different” person or situation and even more embrace diversity in their daily business.
18:25 - 19:00
Rainer Wendt
"An Authority vs In Authority - Better having a sharp Business Analysis Skill than being in the role of a Business Analyst "
How valuable and attractive are new skills like "Business Analysis"?
Job advertisements often ask for very special roles such as "Online Product Manager (m/f/d)" or "Business Developer (m/f/x)". The fact that these roles often have large overlaps in their skill requirements is not always clear to HR managers or interested parties. Thus, suitable employees are not found or employees are not aware of suitable vacancies.
Rainer Wendt uses a business analysis skills catalogue to show how versatile these skills can be in a company and how many roles can be successfully filled with them. A rethink of skill orientation in recruiting can open up new perspectives for both recruiters and applicants.
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
9:00 - 09:50
REGISTRATION AND WELCOME COFFEE
09:50 - 10:00
OPENING
10:05 - 10:50
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
11:00- 11:40
Torsten J. Koerting
"Transformational Leadership - the key skills and behaviours to drive and support organisational change"
You need to lead yourself to be able to lead others. This keynote will set the stage for the entire conference / and this particular day.

Core Elements are:
  • What are the core areas why and where the world is changing
  • Why it is important to keep up with that pace
  • What are core elements and how to achieve them:
    • How do i establish rapport and trust in an instance
    • How to embrace the energy of todays leaders and your very special role models and make it my own in every situation
    • How to be present in your role in almost every situation
    • How to reflect my personal blueprint / baseline (Value System, Beliefs, Needs) and my personal concept of living, to change my mind-set and attitude, how i deal with myself and others in a meaningful and empathic way
    • Understand which Leadership type you are ... Clueless, certified / structured, Manager, Leader, Host and which behaviour will take you to the next level
    • How to create a powerful self-confidence to conquer every situation given
    • Learn the 5 principles how to transform a team of champions into a championship team and win on every given performance
    • Understand what it takes to guide, lead and inspire a champion team, so that i will perform to its full potential and deliver on its expectations

This keynote will not just present on these topics, but will make people and participants feel the diference and the powerful debriefing will stabilize the learnings to be taken into everybody's personal and business life and into their communities.
11:45 - 12:30
Speaker
12:30 - 13:30
DINNER
13:30 - 14:15
PANEL DISCUSSION
14:25 - 15:00
Ronald G. Ross
"Engineering for Business Agility under Digital Transformation"
Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!
• How you should think about business agility
• Why data quality is more of a problem – and a different problem – than you think
• Policy busting – key to business transformation
15:05 - 15:40
15:40 - 16:15
COFFEE BREAK
16:15 - 16:35
PRIZES AND AWARDS
16:40 - 17:25
Jared Gorai
Crossing the Chasm to the New Digital World
Digital is the future of business, and by extension the future of business analysis. It will alter the way in which corporations and businesses function and will blur the lines between the traditional business roles. In this presentation, Jared will explain how digital is an approach rather than a technology while explaining what it means to the future of the profession. He’ll demonstrate how practitioners need to augment their skills and specialize in specific technologies to remain relevant in the digital age. The convergence of technology, customer experience and domain knowledge puts the business analysis professional on their way across the chasm and into the digital world.
17:40 - 18:20
PANEL DISCUSSION
18:25 - 19:00
AFTERPARTY PREPARATION
19:00 - 19:15
CLOSING OF DAY 2. AFTER PARTY ОPENING
19:15 - 22:00
AFTER PARTY
    09:30
    Breakfast with speakers
    11:00
    First company
    12:30
    Second company
    14:00
    Self-presentation and coffee break
    15:30
    Third company
    16:45
    Finish